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We know from our experience that effective communication from start to finish will not only encourage higher response rates, it will also set the stage for realistic expectations and follow-through. If employees are informed and involved early on in the process, it will also create a sense of responsibility and ownership for improving the organization.
Genesee can help you develop an effective communication plan tailored to your needs. The following are some examples of key communication content and activities:
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Communications that include commitment to feed back the survey results and to take action based on the results will encourage a higher level of response.
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Where it is possible, communications can also describe some actions that were taken as a result of the previous survey feedback.
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Communicating the response rate in a timely way also encourages a high response rate.
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The survey coordinator can monitor participation from all the workgroups in his/her responsibility and encourage increased response from those areas that are low.
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