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Conducted with general sample of employees
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Repeated quarterly or monthly
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Content focus on primary action areas or key concerns, with flexibility for current events or special issues
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Action taken at management level
Pulse surveys offer management up-to-date results of employee perceptions on key issues or concerns. They are administered on a regular basis to a general sample of employees within the organization (often smaller in size than sample surveys - just 2% to 10% of the organization). Pulse surveys are often administered in the interim between larger-scale culture surveys with a focus on just the most critical areas on which the organization is working.
Pulse surveys provide management with timely information on employee views akin to quarterly financial results and customer feedback data. As a result, senior managers can base and evaluate decisions on a comprehensive information system.
A major advantage to the pulse survey is that, because it is routine, the mechanism is set up for the organization to get input from employees on very current or special issues. Questions specific to these one-time events are included.
Another advantage to the pulse surveys (especially over sample surveys) is that even though the sampling is small, because the data is collected frequently, results can be broken down over time to smaller divisions in the organization.
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